Finally Major Lazer’s Johannesburg, South Africa-shot video for Particula is here. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans DJ Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna.
I already love this song and I love the video. Shout out to Major Lazer for keeping the video production African. The scenario is set in 70s, in case you don’t understand the dresscode. As fun as you can imagine the video to be is how it is.
“Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP’s title track Know No Better has been streamed more than 232 million times to date, and standout Sua Cara featuring Brazilian superstars Anitta and Pabllo Vittar, was one of YouTube’s biggest music video launches of the year with 217 million views.
If you haven’t heard the EP yet please do check it out, you won’t regret it.