Bruno Mars scored his first chart-topper on the Hot R&B/Hip-Hop Songs chart as “That’s What I Like” steps 2-1 in its 14th week on the chart (dated April 1). The single does better on the charts than his previous peak on the chart with “24K Magic,” (currently on No. 22 on the Billboard Hot 100 chart) off the same album of the same name, which managed to reach #3 on the multi-metric chart (which blends streaming, sales and airplay data) in December.
That’s What I Like takes the Airplay Gainer crown, rising 17% in audience across all monitored stations nationwide (to 87 million impressions in the week ending March 19, according to Nielsen Music). The biggest contributor of airplay points came from pop station WHTZ (Z100) New York (2.7 million impressions). Meanwhile, over on the Rhythmic Songs airplay chart, the tune hops 7-5 (up 17 percent in spins), reaching a new peak.
Streaming plays a big role in the song’s trip to No. 1 on Hot R&B/Hip-Hop Songs, providing 44 percent of its chart points, from 26.9 million clicks logged in the U.S. in the week ending March 16. Of its total, 35% of plays came from YouTube, where the song’s official music video has amassed over 88 million global views since coming out on March 1. The growing streams, boosted in part by the video, keep the track at No. 1 on the R&B Streaming Songs chart for a third straight week.
The retro approach seems to be doing wonders for Bruno Mars, whose album 24K Magic may be the shortest but his best project yet (at least in my view). It could easily pass for 90s album with its nostalgic sound and numerous potential single cuts.
*Additional info from Billboard.com